If you rely on visibility in the local search section to attract customers, then a GMB account that is suspended is really frustrating. Having an active and optimized GMB profile is a necessary step for staying competitive in 2025. Accounts get suspended. Don’t panic if that happens to you! Knowing what caused the suspension and how to fix it can quickly and easily get your account up and running again.
With WebDzinz’s help, you know the value of having a presence on the internet. Alongside a team that is always available to troubleshoot problems we will walk you through why suspensions happen. When finished reading this valuable guide, you can rest assured knowing you have taken every important step possible in order to minimize future issues.
Why Was My Google My Business Account Suspended?
Google suspends accounts to protect users from false information or malicious activities. Common reasons include:
- Inaccurate Information: If your business name, address, or other details don’t match official documents, Google may flag your account.
- Violation of Guidelines: Breaking Google’s policies, such as using keywords in your business name or creating multiple listings for the same location, can lead to suspension.
- Address Issues: Using a P.O. Box or virtual office address instead of a real, physical location can trigger a suspension.
- Unverified Listings: If your account isn’t verified or if verification details are incomplete, Google may suspend it.
- User Complaints: Negative feedback or reports about your listing may cause Google to review and suspend your account.
Types of GMB Suspensions
There are two main types of suspensions:
- Soft Suspension: Your listing remains visible on Google, but you lose management access in your account.
- Hard Suspension: Your listing is removed from Google entirely, making it invisible to users.
Steps to Fix a Suspended Google My Business Account
If your GMB account is suspended, follow these steps to resolve the issue:
1. Identify the Problem
Review the suspension email from Google and carefully check their policies. Compare your listing details with Google’s guidelines to identify discrepancies or violations.
2. Correct the Issues
Once you’ve pinpointed the problem, take these steps:
- Update your business information to match official documents.
- Remove any keywords stuffed into your business name.
- Provide a real, physical address if applicable.
3. Submit a Reinstatement Request
After fixing the issues, fill out Google’s Reinstatement Request Form. Provide accurate, honest details and attach necessary documents, such as business licenses, utility bills, or lease agreements, to verify your information.
4. Wait Patiently
Google may take several days or weeks to review your case. Avoid submitting multiple requests, as this can delay the process further.
How to Prevent Future Suspensions
Follow these best practices to maintain an active and compliant GMB profile:
1. Keep Information Accurate
Ensure your business name, address, and phone number (NAP) are consistent across all platforms, including your website, social media, and directories.
2. Follow Google’s Guidelines
Familiarize yourself with Google’s GMB policies and avoid practices like keyword stuffing, creating fake reviews, or listing multiple locations for one business.
3. Verify Your Listing
Complete the verification process for your account. Google often sends a postcard with a verification code to your business address, so ensure it’s correct.
4. Respond to Customer Feedback
Engage with customer reviews, both positive and negative. Consistently responding to feedback shows Google that your business is active and trustworthy.
5. Regularly Monitor Your Account
Log into your GMB account frequently to check for updates, new features, or potential issues. Keeping your profile up-to-date helps prevent suspensions.
The Role of Local SEO in GMB Success
A fully optimized GMB profile boosts your visibility in local search results, helping nearby customers find you more easily. Here are some tips to maximize your GMB profile’s potential:
- Add High-Quality Photos: Include images of your business, products, or services to make your profile more appealing.
- Use Keywords: Incorporate relevant keywords into your business description, services, and posts.
- Post Regular Updates: Share news, promotions, or events to keep your audience engaged.
- Encourage Reviews: Ask satisfied customers to leave reviews, as they enhance your credibility and improve your local rankings.
Need Help? WebDzinz Has You Covered!
At WebDzinz, we specialize in helping businesses navigate the complexities of Google My Business and local SEO. If your account is suspended or you want to optimize your GMB profile for better visibility, our team is here to assist.
Contact WebDzinz today and let’s ensure your business thrives in the digital space!